Some success stories begin with a big break. Aashna Shroff began with a Facebook page and a stubborn refusal to give up.
Long before she became a household name as Armaan Malik’s wife, Aashna was a Mumbai girl navigating a broken home, working as a preschool teacher, and quietly building a fashion blog that would eventually be worth more than most people’s wildest dreams. Today, she’s one of India’s most recognized fashion influencers, a TEDx speaker, and the first Indian creator to walk the ramp at Paris Fashion Week.
But the journey wasn’t linear. Not even close.
This biography breaks down everything about her age, family, education, career, net worth, relationship with Armaan Malik, lifestyle, and the lesser-known struggles that shaped her. Whether you’re here for the quick facts or the full story, you’ll find both.
Who Is Aashna Shroff?
Aashna Shroff is an Indian fashion and beauty influencer, YouTuber, and entrepreneur born on August 4, 1993, in Mumbai. She is married to singer Armaan Malik. She runs “The Snob Journal” blog and YouTube channel, owns “The Snob Shop” and “The Snob Home,” and has an estimated net worth of ₹37 crore.
Quick Info Table
| Detail | Information |
|---|---|
| Full Name | Aashna Shroff |
| Date of Birth | August 4, 1993 |
| Age | 31 years (as of 2025) |
| Husband | Armaan Malik (singer) |
| Profession | Fashion Influencer, YouTuber, Entrepreneur |
| Net Worth | ₹37 crore (approx.) |
| Religion | Hinduism |
| Caste | Sindhi |
| Hometown | Mumbai, Maharashtra, India |
Physical Appearance
| Detail | Information |
|---|---|
| Height | 165 cm / 1.65 m / 5′ 5″ |
| Eye Colour | Brown |
| Hair Colour | Brown |
Biography
Aashna Shroff was born on August 4, 1993, in Mumbai into a Sindhi Hindu family. Her parents separated when she was young, and her mother, Kiran Shyam Shroff — a former model and actress — raised her single-handedly.
This wasn’t a privileged upbringing. By her own admission, Aashna grew up in a middle-class household where money was tight. But her mother’s background in modelling meant fashion and aesthetics were part of the household conversation from day one. That early exposure would later become her career foundation.
She was an introverted child. Shy, reserved, and not the type to grab attention. It’s worth noting because the woman who now commands over a million followers on Instagram once described herself as someone who avoided the spotlight.
Her relationship with her father remains largely private. No public information is available about his identity or whether they have any contact. What’s clear is that her mother and her maternal aunt, Preeti, formed the emotional backbone of her life. Aashna has spoken warmly about her bond with Preeti, often crediting her for being a steady presence during difficult years.
Why is Aashna Shroff famous?
Aashna Shroff is famous for being one of India’s earliest and most successful fashion bloggers. She is the first Indian influencer to walk the ramp at Paris Fashion Week, a Cosmopolitan Luxury Fashion Influencer of the Year 2023 winner, and the wife of singer Armaan Malik. Her estimated net worth is ₹37 crore.
Education
Aashna’s academic path was anything but conventional. It was more of a zigzag — and honestly, that’s what makes it interesting.
- Class 10: CBSE-affiliated school in Mumbai
- HSC: Mithibai College, Mumbai
- Graduation: MIT College (some reports mention this)
- Further Studies: London College of Fashion, London (Fashion Business)
- Additional Courses: Early Childhood Education, Interior Designing, Photography
- Also Studied At: New Zealand Tertiary College
The preschool teaching course wasn’t random. Her mother didn’t want her pursuing an arts degree, so Aashna enrolled in an Early Childhood Education course and actually worked as a preschool teacher for two years.
Think about that for a moment. The woman who now sits front-row at Dior shows once spent her days managing toddlers.
But fashion kept pulling her back. She took interior designing and photography courses along the way, eventually landing at the London College of Fashion — where she studied Fashion Business. That’s where the pieces finally clicked.
How old is Aashna Shroff?
Aashna Shroff was born on August 4, 1993. As of 2025, she is 31 years old. Her zodiac sign is Leo.
Career Journey
The Snob Shop: The First Big Swing
In 2013, Aashna launched “The Snob Shop” on Facebook — an online fashion store that was an extension of her personal style. At a time when Instagram shopping didn’t exist and influencer marketing was still in its infancy, this was a genuinely bold move.
The Snob Journal: Blogging Begins
Around the same time, she started “The Snob Journal” — a blog focused on beauty, fashion, and travel. She was about 20 years old. Within a few years, the blog had built a loyal readership, and she expanded into YouTube with a channel of the same name.
The YouTube channel crossed 1.5 lakh subscribers. In 2016, her video “Bra Talk? | GIVEAWAY!” went viral, giving her a significant visibility boost.
Brand Partnerships & Industry Recognition
Over the years, Aashna has collaborated with a staggering list of brands — Nykaa, L’Oréal, Maybelline, Estée Lauder, Dior, Tory Burch, Hermes, Diesel, Tod’s, and Bally. These aren’t just Instagram posts. These are long-term partnerships built on credibility she earned over a decade.
Paris Fashion Week: A Historic First
In 2021, Aashna became the first-ever Indian creator to be invited to walk the ramp at Paris Fashion Week. Walking alongside Aishwarya Rai Bachchan, no less. This wasn’t just a personal milestone — it was a moment that legitimised influencer culture in India on a global stage.
Why is Aashna Shroff famous?
Beyond her brand partnerships and blog, Aashna’s fame stems from breaking barriers — being the first Indian influencer at Paris Fashion Week, delivering TEDx talks, and building a multi-crore empire from scratch without a film industry launchpad.
TEDx Speaker & Thought Leader
Aashna has delivered TEDx talks — in June 2018 and February 2019 — sharing her journey from preschool teacher to fashion entrepreneur. She was also featured in HT City’s 30Under30 list in 2022.
The Snob Home: Expanding the Empire
She later launched “The Snob Home,” an online home decor brand, proving that her business instincts extend beyond fashion into lifestyle and interiors.
TEDx and Beyond
Her TEDx talk in 2018 at BITS Pilani wasn’t just a vanity appearance. She used the platform to talk about finding passion and being brave — themes that resonate deeply given her unconventional path.
Current Projects & Endeavours
As of 2025, Aashna’s focus has shifted toward:
- Luxury brand partnerships with global fashion houses
- Content creation across Instagram and YouTube
- The Snob Home — her home decor venture
- Public appearances at fashion weeks and industry events
She’s also navigating married life with Armaan Malik, and the couple frequently shares glimpses of their life together on social media.
Family Details
| Relation | Name |
|---|---|
| Husband | Armaan Malik |
| Mother | Kiran Shyam Shroff (Former Model & Actress) |
| Father | Name Not Publicly Known |
| Siblings | None (Only Child) |
| Close Relative | Preeti (Maternal Aunt) |
Mother: Kiran Shyam Shroff
Kiran Shyam Shroff was a model and actress who worked in Bollywood before stepping away from the limelight. She raised Aashna as a single mother after separating from Aashna’s father.
The mother-daughter dynamic here is important. Kiran didn’t just raise Aashna — she shaped her aesthetic sensibilities. Growing up watching her mother navigate the modelling world gave Aashna an intuitive understanding of fashion that no course could teach.
Father: Unknown
Aashna’s father’s identity has never been publicly disclosed. Her parents separated when she was young, and her mother raised her independently. This is a deliberate boundary Aashna has maintained, and it deserves respect.
Maternal Aunt: Preeti
Aashna shares a particularly close bond with her aunt Preeti, often describing her as a second mother figure.
Relationship Status: Armaan Malik
Is Aashna Shroff in a relationship?
Aashna Shroff is married to Indian singer Armaan Malik. They began dating around 2019, got engaged in August 2023, and tied the knot on December 28, 2024, in a private ceremony in Mahabaleshwar.
How Did Aashna Shroff Meet Armaan Malik?
The timeline here is genuinely interesting because it wasn’t love at first sight — or even love at first try.
Reports suggest they first met around 2017 and started seeing each other. But things didn’t work out, and they briefly separated. Then in 2019, Armaan initiated an honest conversation, and they reconnected. This time, it stuck.
How did Aashna Shroff meet Armaan Malik?
Aashna and Armaan reportedly met in 2017 and briefly dated before separating. In 2019, Armaan reached out for an honest conversation, and they reconnected. They dated for several years before Armaan proposed in August 2023.
The Proposal
In August 2023, Armaan proposed with a special song and a massive diamond ring. Aashna was reportedly in tears — the happy kind. Armaan later released a music video titled “Kasam Se – The Proposal,” featuring Aashna.
The engagement was announced on August 28, 2023, with Armaan calling her his “forever partner”.
The Wedding
Armaan and Aashna married on December 28, 2024, in an intimate ceremony in Mahabaleshwar, attended only by close friends and family. The couple shared dreamy pastel-toned photos on Instagram with the caption “Tu hi mera ghar” (You are my home).
Their love story spans roughly seven years of knowing each other, with several years of dating before marriage. It’s a slow-burn romance — the kind that builds on friendship and second chances.
Net Worth & Income Sources
| Source | Details |
|---|---|
| Brand Collaborations | Nykaa, L’Oréal, Maybelline, Estée Lauder, Dior, Tory Burch |
| YouTube Revenue | The Snob Journal channel |
| E-commerce | The Snob Shop, The Snob Home |
| Estimated Net Worth | ₹37 crore |
What is Aashna Shroff’s net worth?
Aashna Shroff’s estimated net worth is ₹37 crore, according to multiple media reports. This includes income from brand collaborations, YouTube revenue, her e-commerce ventures, and influencer partnerships.
Her income reportedly touched ₹10 lakh per month in 2020, and it has grown substantially since.
What’s remarkable is that this wealth is almost entirely self-made. No family fortune, no film connections, no shortcut. Just a blog, a camera, and years of consistent effort.
Cars & Lifestyle
Home
Aashna and Armaan share a stylish, colorful apartment in Mumbai. Their home reflects both their personalities—Armaan’s musical side and Aashna’s eye for design. Videos and photos shared on social media show a warm, aesthetic space with plenty of natural light and thoughtful decor.
Cars
Specific details about Aashna’s personal vehicle collection are not publicly documented. However, given her net worth and the couple’s lifestyle, they are believed to own luxury vehicles. This is an area where public information is limited, and we’ve avoided speculation.
Lifestyle
Aashna’s lifestyle is a blend of luxury and groundedness. She frequently travels for fashion weeks and brand events, attends exclusive launches for Dior, Tory Burch, and Hermes, and documents it all for her audience. But she’s also spoken openly about her humble beginnings and hasn’t forgotten where she came from.
Controversies
Aashna Shroff has largely maintained a clean public image. There are no major controversies associated with her name. She has kept her personal life relatively private, and her professional conduct has been consistently professional.
The only “controversy” of sorts has been the public curiosity about her father’s identity, which she has chosen not to address publicly. That’s a personal decision, not a scandal.
Note: We’ve avoided manufacturing controversy where none exists. If new information surfaces, this section will be updated.
Lesser Known Facts
- She was a preschool teacher for two years before entering fashion. Yes, really.
- Her mother didn’t want her studying arts, which is why she took up early childhood education first.
- She started with almost nothing. Reports describe her early days as financially difficult, with money for expenses being tight.
- She’s a TEDx speaker; she spoke at TEDxBITSPilani in 2018.
- She was on HT City’s 30Under30 list in 2022.
- She’s fluent in French, a genuine advantage in the fashion world.
- She describes herself as an introvert, which makes her career choice all the more interesting.
- Her first viral YouTube video was about bras. “Bra Talk? | GIVEAWAY!” and it worked.
- She’s the first Indian influencer to walk Paris Fashion Week.
- She’s a Leo. Fitting for someone who built an empire on sheer will.
Social Media Presence
| Platform | Details |
|---|---|
| @aashnashroff—1M+ followers | |
| YouTube | The Snob Journal has 1.5 lakh+ subscribers |
| Active presence for The Snob Shop | |
| Blog | The Snob Journal |
Her Instagram is a curated mix of fashion, travel, beauty, and glimpses into her married life. She also has a separate page for The Snob Home, where she shares home decor inspiration.
What makes her social media work isn’t just aesthetic photos; it’s the consistency and authenticity she’s maintained for over a decade. In an era where influencers come and go, Aashna has stayed relevant because she evolved with the times without losing her core identity.
FAQs
1. Who is Aashna Shroff?
A: Aashna Shroff is an Indian fashion and beauty influencer, YouTuber, and entrepreneur born on August 4, 1993. She runs The Snob Journal and The Snob Shop and is married to singer Armaan Malik. Her net worth is estimated at ₹37 crore.
2. Whose daughter is Aashna Shroff?
A: Aashna is the daughter of Kiran Shyam Shroff, a former model and actress. Her parents separated when she was young, and her mother raised her single-handedly. Her father’s identity has not been publicly disclosed.
3. How did Aashna Shroff meet Armaan Malik?
A: They reportedly met in 2017 and briefly dated before separating. In 2019, Armaan initiated an honest conversation, and they reconnected. They dated for several years before getting engaged in August 2023 and marrying in December 2024.
4. Why is Aashna Shroff famous?
A: Aashna is famous for being one of India’s first successful fashion bloggers, the first Indian influencer to walk at Paris Fashion Week, a Cosmopolitan Luxury Fashion Influencer of the Year 2023 winner, and the wife of Armaan Malik.
5. How old is Aashna Shroff?
A: Aashna Shroff was born on August 4, 1993. As of 2025, she is 31 years old.
6. Is Aashna Shroff in a relationship?
A: Yes. Aashna is married to singer Armaan Malik. They tied the knot on December 28, 2024.
7. What controversies is Aashna Shroff involved in?
A: None. Aashna has maintained a clean public image with no major controversies attached to her name.
Conclusion
Aashna Shroff’s story isn’t just about a ₹37 crore net worth or a celebrity marriage. It’s about what happens when someone with no safety net refuses to give up.
She was a preschool teacher who built a fashion blog. She was an introvert who became an influencer. She was a girl from a broken home who built a whole one of her own.
The Armaan Malik chapter is a beautiful seven-year love story with a proposal that had a custom soundtrack. But Aashna’s identity isn’t defined by who she married. It’s defined by what she built before she met him and what she continues to build alongside him.
If there’s one takeaway from her journey, it’s this: the path doesn’t have to be straight. It just has to be yours.
About the Author
This article was researched and written by the editorial team at Husbandsbio. We cover biographies of notable personalities with a focus on accuracy, depth, and readability. Our content is sourced from verified publications and cross-checked for reliability. Have feedback or a correction? Reach out to us.
